Real Estate Social Media Marketing is still a big puzzle for majority of the realtors. Why do we need to spend time to promote my business here?
Let us put it in a simple concept – so, instead of having BBQ parties, inviting 30 of your clients, friends and families to network and tell them “don’t forget to refer business to me… and I got this great new listing… ” Kind of annoying, but you got to be whatever it takes to get some leads, right? So, with social networking for real estate, you would simply network through a social media platform to efficiently announce your real estate business, post your new listings, reduced price listings, post informative real estate information, and establish your real estate expert authority. So then, your posts will be viewable by your colleagues, your friends, family members and their connections. We are talking about hundreds and potentially thousands of people in the network. And making connections are just as simple “what is your Facebook account?” Now, we can understand what this real estate social networking buzz is about!
Anyways, I encourage you to take advantage of the power of social networking for your real estate business. Following are some great social media tools to enhance your real estate business. Check it out now!
Klout: Klout is the ultimate social media scorecard and the online community has been already abuzz about it. It ranks your influence online through social media sites like Twitter and Facebook, and gives you a detailed breakdown of your presence there. Once you enter your information Klout will give you a score. It will tell you who you are influenced by, and who you influence online, by showing you how many people comment on your posts, follow you, retweet your content, etc. It is a great tool to see just how effective you are with your social media efforts. It even tells you what categories your information falls into.
SocialBios: This site allows you to upload your photo and bio information, including all your social media information. It then presents all this in a beautiful page which you can upload to your website for your “About” page. All your social media links are posted right there, and there is a live feed from Twitter or Facebook on your page. Visitors can click to connect with you instantaneously via your social media sites. Even better, when people visit your SocialBio page they can see which friends of theirs are connected to you.
The Real Estate Referral Group on Facebook: Broker Jonathan Rivera, also known as the Real-Tech Guy, created the Real Estate Referral Group for agents across the country to share referrals. The great thing is that it actually works. If you “Like” the page on Facebook you can read all about it and post your information so if a referral becomes available in your area you can try to work it. It’s a great tool.
The MLS App for Facebook: A savvy young designer named Jimmy Mackin has created an MLS app for Facebook that allows you to add an MLS search to your business Facebook page. How great is that?! Some MLSs are already using this app,but it is not available everywhere as of yet. Hopefully soon your MLS will grant approval so that you can add this to your Facebook page. You need to let your MLS know that you are interested in having The MLS App technology available. I notified my MLS, and I can’t wait to get this tool on my business Facebook page.
Google Street View: If you don’t already use this tool you are really missing out. Google Street View allows you to enter in an address, and then pan through street level views of any neighborhood. If you have a listing you can plug-in the address and use the embed code to place a video of the street view for that address in your blogs, client emails and online advertising. If you have out-of-town buyers you can send them videos of the street in addition to just email them the listing. Best of all, it’s free!